Traditional SEO gets you ranked, but GEO gets you cited. We help ambitious Kiwi businesses dominate AI-driven answers, earning visibility and trust in a rapidly evolving digital landscape.
"We’re showing up on ChatGPT while still ranking in Google, it feels like we’ve unlocked a whole new level of visibility. Thank you so much"
Be the brand AI trusts and recommends
As the digital world shifts, so do the rules of search. AI-powered tools like ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overviews answer more questions directly, without sending people to your website. In fact, nearly 30% of the traffic that used to click through from Google search now stays within AI-generated answers.
This is where Generative Engine Optimisation (GEO) comes in. It’s bold. It’s new. And it’s how you make sure AI knows you, trusts you, and talks about you when customers are asking questions that matter. GEO is next-level optimisation, designed to put your brand in the answers AI delivers. Instead of just fighting for top rankings, we make sure AI tools point people straight to your business.
At The Optimisers, we see GEO as the next leap forward. will always be a key part of the puzzle, but the game has changed. To stay visible in the emerging AI-era of search, you need a strategy built for tomorrow. That’s exactly what we deliver, helping ambitious Kiwi brands take the lead while competitors are still figuring it out.
What is Generative Engine Optimisation?
Generative Engine Optimisation is how you make sure AI-powered search engines know your brand, trust it, and talk about it when people are looking for answers online. Unlike traditional SEO, which focuses on pushing your pages up Google’s rankings, GEO is designed to get your content cited and recommended directly by AI tools.
How it works:
- Large Language Models (LLMs) gather data from across the internet to respond to questions.
- GEO involves tweaking your content, adding authoritative references, and structuring information so that these models pick you up as a trusted source.
- In tests, even simple optimisations shifted AI’s answers toward the optimised brand, proving that you can actively shape what AI says about your business.
Put simply: SEO gets you ranked, GEO gets you cited. Both matter, but GEO ensures you’re part of the conversation when AI tools shape buying decisions.
Learn more about our
GEO services
Choosing The Optimisers for Generative Engine Optimisation gives you a new playbook built for an AI-first internet. We combine proven SEO expertise with cutting-edge AI strategies to help your brand appear, be cited, and be trusted in generative search results. Here’s how we make it happen:
AI Visibility Audit
We start by running a comprehensive audit of your brand’s current presence in AI-driven search results. We uncover where you’re being cited, where you’re missing, and the biggest opportunities to improve your visibility.
Content Optimisation for AI Citation
We refine your existing website content and create new assets designed to be understood and cited by AI models. That means adding authoritative references, trustworthy data, and structured language to make your expertise shine.
Visibility starts with credibility. We build that credibility with targeted digital PR, expert mentions, and high-value features in respected outlets, making AI engines trust your expertise.
Intent Specific Content Creation
Different queries need different content. We develop tailored pages and resources that cover informational searches (“What is GEO?”), comparison queries (“Best [service] in New Zealand”), navigational queries (finding your brand directly), and transactional pages that drive conversions.
Structured Data and Technical Enhancements
Schema markup, fast-loading pages, and technically sound websites make it easier for AI engines to parse and prioritise your content. We handle the behind-the-scenes improvements so that your site is machine-readable.
AI models learn from everywhere across the internet, not just your website. We help you show up on platforms like Reddit, LinkedIn, and niche industry networks, expanding your reach and influence over AI-driven results.
Optimising for traditional
search engines with SEO
SEO remains essential for driving organic traffic and ranking well on Google. It ensures your content is easily discoverable, technically sound, and relevant to user queries.
Technical SEO
Search engines need to crawl, index, and understand your website. A technically optimised site includes fast load times, mobile-friendliness, clean code, structured data (schema), and secure HTTPS protocols. If search engines struggle to access or interpret your content, you won’t rank, no matter how good your content is.
On-Page SEO
On-page SEO ensures each webpage is structured to improve visibility and user experience. This includes optimising headings, meta descriptions, internal links, and keyword placement, ensuring content is not only readable for users but also easily interpreted by search engines. Strong on-page SEO signals relevance, helping you rank higher for targeted search queries.
Keyword Strategy
Effective SEO isn’t just about stuffing keywords into content, it’s about understanding what users are searching for and why. Keyword research identifies high-value terms and search intent (informational, commercial, transactional), allowing businesses to craft content that answers queries in the most relevant way.
Link Building
Search engines assess credibility through backlinks- links from other reputable websites pointing to your content. The more authoritative and relevant your backlinks, the stronger your domain authority. Link-building strategies, such as guest blogging, digital PR, and content partnerships, help establish trustworthiness in Google’s eyes.
User Experience
SEO isn’t just about ranking – it’s about keeping users engaged. A well-designed, easy-to-navigate site with clear calls to action improves dwell time, reduces bounce rates, and increases conversions. Google prioritises sites that provide a smooth, engaging user experience, making UX a critical ranking factor.
CORE is our framework for creating content that performs in both SEO and GEO.
Four principles that help your content rank in traditional search and show up in AI-generated results. Whether you’re aiming for Google’s top spots or recognition in tools like ChatGPT and Perplexity, CORE keeps your content discoverable, trustworthy, and built to deliver lasting impact.
Why GEO matters for your business
Stay visible, stay ahead
Generative AI search is redefining how customers find and choose your business. If your brand isn’t cited in these answers, you’re already losing opportunities to competitors who are. The Optimiser's Generative Engine Optimisation service drives visibility to make you unmissable. We’ll make sure AI engines know you, trust you, and recommend you at every stage of the buyer journey.
This is your chance to lead, not follow, as AI reshapes search.
Book your GEO consultation today and make sure AI engines know, trust, and recommend your business.
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